Excerpted from the Montreal Gazette:

And while the success of the commercials has been rewarding monetarily, friends of the actor say he’s not been as successful with the ladies as he’d hoped.

A close friend, who wished to remain anonymous, said, “He’s a bit down at the moment.  I think he thought the notoriety would lead to a lot of female attention, but it just hasn’t materialized.  The cute ones that recognize him all have boyfriends and he’s too proud at the moment to hook up with their heavier and hairier friends.”